DOOM FREAK aka DOOM 3000
‘The freakiest Polish brand’ according to Harper’s Bazaar. Their last campaign premiered on Vogue PL. They have stockists in Tokyo, Seoul, Berlin & around Poland. Published in i-D, Nylon, L’Officiel, Indie, Fucking Young, Elle Man, Crack. In 2017 - 2019 chosen 3 times by Ministry of Culture to represent Polish fashion abroad. Represented by Limitee PR (London), Nomet Showroom (Paris), Palac Showroom (Warsaw).
Slow fashion, yet fast aesthetics. Born in response to growing right wing xeno- & homophobia. Instead of hiding in exclusiveness, brand promotes inclusive wear - a sense of community known from subcultures. Working with local underground graphics, djs, vogue & queer dancers, duo fights for more tolerance. They call it postclub/wear - mix of countercultural references channelling the spirit of East European youth. It’s a clash of streetfashion classics with avantgarde tailoring like: gothic corset x sportswear windbreaker or hools polo x night gown. Doom is all about deconstruction & upcycling in a broader sense. Their open to public solo presentations happen at former strip clubs, empty warehouses, music festivals, design galleries. Models in their shoots are befriended artists - real people wearing DOOM 3K. Like their debut, everything is sustainable & locally made out of overproduced Italian or Polish high-end fabrics.